ILLUMAGEAR, Seattle, WA 2012-2017 Co-Founder, President, Chief Product Officer
Co-founded and incorporated this safety technology startup; began with an idea for creative application of LED light technology in the construction workplace — has evolved to much larger vision — to “fundamentally change what it means to be safe”. Drove multiple rounds of fundraising. Managed company day-to-day finances and P&L.
Led engineering team in product design and prototype development. Managed end-to-end hardware contract manufacturing, supply chain definition, execution, and management, GTM/Time-to-Market, partnership building, and development and execution of brand and marketing plan.
Built and launched the Halo Light in February 2015, a patented 360-degree personal active safety system that attaches to any hard hat. Launched the cord-free, next-generation Halo in February 2017.
Cultivated partnership with a separate OEM for engineering/design of new products including a field locker storage/carrying case with ILLUMAGEAR brand.
Took business from a single idea to million dollar revenue producer year one; recognized with 16 industry awards for product design and innovation.
MICROSOFT CORPORATION, Redmond, WA 1999-2012 Senior Director of Product, Interactive Entertainment & Startup Business Group (2008-2011)
Led Ventures team in new business incubations, directing product planning, management, and marketing. Products spanned Mobile, Hardware, SaaS/early IOT, Gaming, Music, Search, and Online Security ecosystems.
Evaluated market viability of hundreds of product ideas, providing recommendations to executive leadership; many resulted in new features for existing offerings.
Led design, software and hardware engineering, research and development, and consumer experience elements of several confidential projects.
Founding member of the Microsoft Courier digital journal team.
Director of Brand Marketing, Mobile Communications Business (2007-2008)
Founding member of Microsoft’s Premium Mobile Experiencesteam; led brand and marketing communication teams and agency vendors, directing all marketing efforts including defining the brand and driving the $75 million go-to-market plan for the first consumer-targeted Windows Phone
Defined the brand architecture, proposition, brand values, name, logo, visuals, design/style guides and media assets, and obtained buy off across the company including the Microsoft Central Marketing Group
Guided brand and product amplification through public relations, street, viral, celebrity, digital, online, and promotional marketing activities
Ensured consumer engagement through lifestyle events, social marketing, and grassroots community building.
Group Product Planner, Xbox & Zune, Entertainment & Devices (2005-2007)
Led Xbox 360 planning team, supporting Xbox hardware and accessories, Xbox platform, Xbox Live, and Xbox Incubation development teams while collaborating with global marketing and business development
Architected the multi-tier Xbox Live offer model, triggering growth from 1.5 to 6 million members and providing a trajectory to over 35 million members today
Drove actionable consumer research, resulting in improved understanding of customer and market requirements, influencing product development of Xbox Live Service and Xbox platform
Led early product planning for Zune software and services including the Zune music service and Zune marketplace, and coordinated across teams to ensure tight integration with Xbox.
International Product Manager, Xbox, Entertainment & Devices (2003-2004)
Worked with the 15 Xbox and PC product managers to develop a deep understanding of all products in the first party games portfolio and transferred product knowledge and marketing strategies to the subsidiaries
Identified opportunities and influenced subsidiary management regarding customers and channel partners to drive business growth in their regions
Created formalized best practices and processes to ensure subsidiaries remained connected to Global Product Managers at headquarters
Traveled extensively, interacting with business leaders from diverse cultures with varied business practices.
Product Manager, Xbox, Entertainment & Devices (2001-2003)
Managed global launch of six software titles including naming, packaging, channel strategies, media planning initial product pricing, online marketing plan, and lifecycle management
Unified development with marketing vision for products, working with development teams to hone product design and prioritize features
Directed exceptional marketing programs for each product, collaborating with advertising, public relations, online marketing, promotions, events, and channel teams.
PREVIOUSLY Competitive Intelligence Manager, Xbox Operations Analyst, TransPoint Bill Payment, Microsoft Senior Management Consultant, Deloitte Consulting Consultant , Accenture